Frequently Asked Questions
Q:What, when and how can we
A: The franchisee is granted license to operate a
dr.CAFE COFFEE store in a particular
country, part of a country, geographical territory, or site subject to the
successful completion of the required training program. The franchise agreement
allows you to operate a specific dr.CAFE COFFEE
stores for a period of fifteen (15) years or the lease term of the land or
space, whichever is shorter. For more details check our rules and conditions.
Q: What are the benefits when we
A: The benefits of franchising with us are:
- THE SUPPORT SYSTEMS
Being a dr.CAFE COFFEE
franchisee enables you to have the opportunity to be the owner of a unique and
upbeat business, yet receive the advantages of a corporate giant through our
- FIELD SERVICES SUPPORT
From the moment you begin the training programs through out your franchise
career, this group will be responsible for providing you expert advice. Their
goal is to continually provide you with operational and management skills by
maximizing our S & C policy and they will ensure that you maintain our standard
and culture, which benefits sales and profit. They will also serve as your link
to innovative and authentic ideas of work ethics in dr.CAFE COFFEE.
- MARKETING SUPPORT
We maintain a corporate marketing staff in order to ensure that
and the franchisee's finances are allotted for the proper way, which will ensure
profitable returns. This corporate staff works with advertising, promotions and
public relations agencies to create, develop and implement local and national
marketing programs. The reason for this is to maintain consistency and standard
marketing programs that will ensure success of both our system. The franchisee
is required to contribute 5% of the monthly gross sales for national and local
- REAL ESTATE SUPPORT
Site selection is an important determining factor for the success of the
business venture. Our employees and real estate professional staff who are
delegated to evaluate overall market development, population, traffic patterns,
site side and cost and as well as break even sales levels. Their goal is to make
sure that we remain competitive and at the cutting edge in the coffee and cafe
- ENGINEERING, ARCHITECTURAL AND CONSTRUCTION SUPPORT
This team's primary responsibility is to ensure that our
dr.CAFE COFFEE stores are advanced in terms
of technology and efficiency in the Food and Beverage Service industry. They
also aim to develop a variety of designs to suit specific market needs. They
make sure that all design specifications conform to our standards. The entire
duration of the project will monitor progress of the assigned timetable target
and be available for consultation.
- PURCHASING AND QUALITY ASSURANCE SUPPORT
They work hand in hand with several independent suppliers. Our purchasing
department is responsible to ensure that food & beverage, paper products and
other materials needed for dr.CAFE COFFEE
store operations are stock level sufficient. We ensure quality control
specifications and high standards at a competitive cost. It is important to keep
in mind that we sell these items to the franchisee directly and give advice
which supplier they should patronize.
The food and beverage safety and sanitation procedures are highly upheld in our
store operations. Hence, we
ensure that all food and beverage safety and sanitation measures are strictly
practiced from store to store and we make sure that healthy and safe food and
beverage is served in every one of our cafes.
Q:What are the supports we get
when we are full pledged franchisees?
- ACCOUNTING AND FINANCE SUPPORT
The preparation of financial statements is one of the key objectives to an
effective accounting system. The application of accounting concepts and the
format of financial statements should be consistent for each month to provide
compatibility and enable the franchisee to draw conclusions based on accurately
prepared information. Use of these implemented financial statement formats and
adherence to the recommendations in accounting procedures are encouraged for all
franchisees. By following these recommendations, the statements will be compared
with company owned stores as well as other franchisees, enabling
to closely monitor the owner's financial situation.
- HUMAN RESOURCES SUPPORT
The franchisee will be responsible to hire and train its employees strictly
according to dr.CAFE COFFEE
standards. We will however, assist the concerned franchisee in recruitment and
training assignments. The franchisee is also expected to conduct follow-up
training for its people. We will also support the applicant in the form of
providing the venue for all training.
Our supports to franchisees are:
R & D SUPPORT (RESEARCH AND DEVELOPMENT)
- PROJECT SUPPORT
With our franchising team, the franchisee can put up a dr.CAFE COFFEE
store in no time according to the needs and requirements of your facility.
Everything is pre-designed and will be carefully fabricated at the site. A
complete service efficient concept with all the elements will come the
dr.CAFE COFFEE WAY.
- We provide all the benefits of being part of a successful global chain. We take
care of the complete blueprint, construction and completion of your
store as part of our Franchise program. Our vast experience and proven track
record keeps our franchisees insecure hands with best possible sites and stores.
- OPERATIONAL SUPPORT
Our Operations team will assist the franchisee in providing and maintaining
product quality, service and system standards that ensure guaranteed satisfied
guests. Our Operations department will continue to conduct and complete training
to assist the franchisee with future and ongoing development of their team
members and store managers to gain skills for increasing sales and to learn the
skills of forecasting for effective and smooth operation to achieve maximum
- MARKETING SUPPORT
The franchisee will definitely benefit from the experts in our marketing
department, who have a bounty source of information on different countries and
regions that will take away painstaking endless market research. They will
assist in product launching, promotions and strategic marketing. Our advertising
campaigns are designed to focus on local market penetration and maximized
efficiency of promotions. Our exciting in-store programs promote further
awareness, drive our sales, and increase bottom line performance in each of our
outlets. Franchisees are encouraged to contribute creative and innovative ideas
for global use and future endeavors.
We invest heavily in our research and development. Our R & D department is
comprised of 3 divisions:
- COFFEE DIVISION
Our Coffee department is made up a group of experts and technicians whose
qualifications are their love and extensive knowledge about coffee. They
constantly monitor the quality and consistency of our Arabica beans purchased
from the different regions; they are constantly innovating to achieve the right
taste profile. The beans are then sent to the roasting plant where the beans are
cupped at different roast level all to ensure a consistent
dr.CAFE COFFEE roast profile. At
dr.CAFE COFFEE the phrase "We Roast Our
Beans, One Bean at a Time" is taken literally.
- FOOD AND BEVERAGES DIVISION
Food and Beverage division has a team of dedicated nutritionists, food and
pastry chefs and bakery equipment technicians who are in constant communication
with developments of the coffee department, their role is to come up with new
pastries and improved recipes to compliment our wide selection of coffees. They
do a lot of research on ingredients used in our products and keep full details
on the health related issues concerning the ingredients.
- S & E DIVISION
Our S & E (Study and Evaluation) team is responsible for the actual research and
evaluation. They are responsible for continuous improvements. Testing new
equipment best suited for our brewing methods, studying other suppliers
equipments and looking for new suppliers, continuous research on environment
issues related to the stores, and coordinating with our marketing division,
provide learning and development to other department with studies and reports on
improved training equipments and software, even doing regular studies on
operational procedures by updating our various resource manuals. All this is
done to continually improve and maintain the highest standards and values we
instill in ourselves.
- LEARNING AND DEVELOPMENT SUPPORT
Our training and support programs are a requirement like any other franchising
business. Training is a top priority at dr.CAFE COFFEE
because the success of the concept depends on dedicated, well-trained people and
uniform operations from Store to Store.
We not only help and guide in the development of team members but also educate
our franchisee. The main objective of our training is to prepare the franchisee
to operate a dr.CAFE COFFEE
franchise successfully by implementing our systems, procedures and standards
effectively and consistently. The dr.CAFE COFFEE
learning path consisting of eight levels of training guiding any one from the
position of Barista to a position of Operations Manager and is designed to
educate our franchisees in all aspects of dr.CAFE COFFEE
systems, techniques and philosophies.
Our trainers both in store and in classroom are also well-trained industry
experts with a wealth of experience and knowledge on current market trends and
developments to further enhance store operations.
- ADMINISTRATION SUPPORT
Administration department is tasked with the responsibility of keeping each
department fully resourced and in constant communication, facilitates the
efficient distribution of documentation procedures to all departments and to
provide the best service and support to our franchisee.
- CREATIVE SUPPORT
This is the most colorful and electrifying department of
dr.CAFE COFFEE. The graphic designing team
plays a foremost role in making dr.CAFE COFFEE
a first home, as they put together graphics and arts that are relevant to the
region to make every visit a memorable one for our valued guest. They put their
creative touch in almost every thing from projects to product packing.
- MAINTENANCE SUPPORT
Maintenance department is tasked with preventive maintenance responsibilities.
They are dynamically involved with the projects department to facilitate and
develop new schematics that will ensure smooth maintenance for new upcoming
stores, monitor the efficiency of as well as the productivity of current store
equipment and facilities.