The franchisee is granted the license to operate a dr.CAFE COFFEE store in a
particular country, part of country, geographical territory or site subject to
the successful completion of the required training program for a period of
fifteen (15) years or the length of the lease, land or space, whichever is
We continually seek highly qualified individuals to join the dr.CAFE COFFEE
family as new franchisees. We seek persons who are highly competent, committed
individuals with a strong desire to succeed and have a strong entrepreneurial
spirit and posses a good business acumen, which involves management
responsibilities including financial knowledge, profit accountability, personnel
supervision and have extensive customer contacts. Previous business experience,
firm financial footing and a proven track record of success in their past
business endeavors are important factors which will be taken into consideration.
We look for individuals who are willing to put their 100 percent in the daily
operations of the business. This individual must be prepared to face physical
and emotional rigors of operating a coffee business. We prepare the franchisee
for challenges by their participation in an extensive training program.
Only citizens of a franchisee country can qualify for a franchise. You cannot
qualify for a franchise if you are a dormant or part time investor. The person
we are looking for must make his own personal financial investment. We do not
grant franchise to a group of friends.
Overall, we make thorough evaluations of the individual's personality,
character, values and unique qualities.
Our method of franchising has been one of its basic strengths and an essential
part of our systems success. Our system allows owner/operator to realize their
dreams of owning and operating their own business while benefiting from the
business resources and an on-going support from dr.CAFE COFFEE.
We offer franchise in a developmental form, which means that the franchisee
invests in equipment, furniture, fixtures, signages, and decoration. The real
estate acquisition costs, the building and leasehold adjustments. The franchiser
(dr.CAFE COFFEE) earns a return over from the term of license by means of
percentage in gross sales in addition to territorial rights, and we also get
store operating licenses as royalty fees. The franchisee earns the return of his
or her investment through operating profits, receiving most of its revenue over
the life of the franchise rather than upfront ones, the company must have an
ongoing interest in the success of the business. While there is no guarantee of
financial success for either party, the company believes that this unique
financial relationship provides both parties with best opportunities for
success. Because of the company's support to the business, the downside risk of
dr.CAFE COFFEE franchise is less than in other entrepreneurial business.
Our training and support programs are a necessity like any other franchising
business. Training is top priority at dr.CAFE COFFEE because the success of the
company depends on dedicated, well-trained people and uniform operational
standards from store to store.
As a franchisee, you are required to participate in our training and evaluation
program which involves hands on work in any assigned dr.CAFE COFFEE Store,
courses, seminars and one-on–one-sessions with key corporate personnel involving
lot of self initiated study. The training program typically seeks participation
either on a part-time or full-time basis. On a part time basis, training time
required is 24-hours (twenty four) per week that is three days a week on a full
shift. Full-time training involvement will require five days to six days a week.
The length of the training will be largely dependent on the time invested and
the consistency of the applicant's performance and perseverance.
The main objective of the training is to prepare the applicant to operate
his/her dr.CAFE COFFEE by proper implementation of our system. It is designed
to train you in all aspects of operating your future dr.CAFE COFFEE Store and
assists you in evaluating your potential as a franchisee.
The bulk of the training will be conducted in our stores. However, prior to the
applicant's opening his/her store, he/she will under-go a two-week seminar on
advanced operations course at our Headquarters in Riyadh, Saudi Arabia or other
places delegated by dr.CAFE COFFEE.
Although we do not reimburse you for your time and all incidental expenses
associated with the training, we do shoulder the cost of the training.
THE SUPPORT SYSTEMS
Being a dr.CAFE COFFEE franchisee enables you to have the opportunity to be the
owner of a unique and upbeat business, yet receive the advantages of a corporate
giant through our support structure.