To execute our business expansion, dr.CAFE COFFEE
has formulated strategic development plan up to the year 2015 by focusing
primarily on the Middle East and Asia Pacific market with 650 branches in these
1997 - 2000
2001 - 2004
- Formulated Idea, Implemented Feasibility Study, and Developed Concept.
- Opened the very first outlet in Al Arouba Plaza in Riyadh, Kingdom of Saudi
- Established the 1st Independent Theme Store in Riyadh.
- Opened the 1st Kiosk type store in Riyadh.
- Set up the 1st Neighborhood outlet in Riyadh.
- The 1st group of Key Management Personnel joined the company in preparation for
- Started Retail Operations System and Basic Operations Training.
- Started extensive research into coffee technology with the Coffee Development
- Started Systems Development.
- Implemented the Business Plan and Brand Development Plan for future expansion.
- Total 11 stores opened during the establishment stage.
2005 - 2007
- Established the 1st Flagship Store in Riyadh.
- Established the 1st Flagship Store in Al Khobar.
- Set up the 1st New Version Micro Store.
- Implemented Standardized Operation Procedures.
- Set up a Long-Term Retail Operation System Development Plan.
- Created the dr.CAFE COFFEE
- Formulated Corporate Strategic Plan.
- Started development of the Franchise System.
- Started the Automated Production Facilities.
- Started the Automated Coffee Roasting Plant.
- Formulated Corporate Complete System Manuals.
- Developed Strategic Business Plan.
- Developed Advanced ERP Integrated System.
- Developed dr.CAFE COFFEE
- Developed Online Operation Auditing System.
- Expanded network progressively in the commercial and neighborhood area with a
blend of different types of stores.
- Introduced the 1st Kio-Tech Store in Riyadh.
- Expanded pastry lineup: signature & specialty pastries, cakes, and sandwiches.
- Established a complete automatic and advanced Supply Chain System.
- Expanded Corporate Headquarters with the international specialist team in Riyadh.
- Exploratory talks with potential franchisees in the Middle and Far East regions.
- Launched the Perfect Shot E-newsletter – the only one of its kind in the region.
- Executed the Strategic Global Expansion Plan by establishing overseas branches
in Asia region.
- Opened the World's largest coffee shop at Makkah Road in Riyadh, KSA.
- Launched for the first time in the Coffee Industry, an automated Store
Management System (SMS).
- Signed an agreement with the Creative Solutions, IT Specialist Enterprise to
provide the International IT infrastructure for global expansion.
- Appointed a Franchise in Malaysia.
- Appointed a Franchise in Singapore.
- dr.CAFE COFFEE began its journey
in the South east Asian Market with several DC Store Openings in Singapore & Malaysia.
- Launched the dr.CAFE COFFEE
Business Model campaign to familiarize guests of dr.CAFE COFFEE Products,
Knowledgeable & Friendly Services in the Ultimate Place Experience.
- Launched for the first time in the Coffee Industry, Automated Execution Planner for the Store Management team.
- Launched Co Branding Programs with reputable corporations that add value and enhancement to the
dr.CAFE COFFEE lifestyle.
- Creative Solutions, our IT Specialist Enterprise provided an online Help Desk for
dr.CAFE COFFEE Stores Efficient.
- Official dr.CAFE COFFEE
Twitter accounts has been launched as core campaigns to continuously
listen to guests feedback and appreciation for the brand.
- The company's aggressive expansion program enabled dr.CAFE COFFEE
to open more stores in Singapore & Malaysia.