Our Philosophy and Values
Lead the coffee and cafe industry by discovering the new, reinventing the old,
while preserving the coffee culture and its traditions, guaranteeing our guests
around the globe the ultimate coffee experience by upholding our commitment to
maintain the very highest standards in quality, service, cleanliness and
trustworthy business practices.
to offer the highest quality Arabica coffee beans, by monitoring every stage of
its processing to its eventual offer to our Guests.
in our commitment to uphold strict quality assurance controls and conditions to
all our products before offering them to our Guests.
Create an Ultimate Place
landmark, more comfortable than home and more respectable than the office, for
our Team Members and Guests.
Adding great value to peoples'
lives in each community we are based in by supporting and developing social and
Facilitate our well researched
techniques to continually develop the efficiency of our facilities and
productivity of our Team Members.
Ensuring reasonable profitability
to be able to support our mission, to expand our experience to our Guests
everywhere around the globe.
We live by the rule Excellence in Everything We Do.
This is our way.
We make sure We Know What to Do, and then Do What We
Know in the best way possible every time, everywhere.
We believe in Respect for Everyone,
Honesty in Everything We Do, and
Professionalism in Thoughts, Feelings, and
We love our Guests, our Products, our Work, and our Lives as Members of the
Team. This love is evidenced by our "Service with a
We use Triple H which integrates the combined
unique powers of our "Head, Heart, and Hand" as
responsible and caring people in everything we do for our Guests, our Team
Members, our Company, and the Community.
We make every day a great day for everyone by sharing our coffee knowledge and
experience with each other and with our Guests.