Milestones

Achievements are precious and timeless, just like the precious metal platinum. We take pride in every project, every cup of coffee, every service rendered to be precious and eminent like Platinum.

FUTURE PLANS

To execute our business expansion, dr.CAFE COFFEE has formulated strategic development plan by focusing primarily on the Middle East and Asia Pacific market with 650 branches in these regions. The network will grow progressively to the other parts of the world and we expect to set up 32,933 branches globally by the year 2030.

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Milestones

To execute our business expansion, dr.CAFE COFFEE has formulated strategic development plan up to the year 2015 by focusing primarily on the Middle East and Asia Pacific market with 650 branches in these regions.

  • 1997 - 2000

    Founded

    • Formulated Idea, Implemented Feasibility Study, and Developed Concept.
    • Opened the very first outlet in Al Arouba Plaza in Riyadh, Kingdom of Saudi Arabia.
    • Established the 1st Independent Theme Store in Riyadh.
    • Opened the 1st Kiosk type store in Riyadh.
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    • Set up the 1st neighbourhood outlet in Riyadh.
    • The 1st group of Key Management Personnel joined the company in preparation for the expansion.
    • Started Retail Operations System and Basic Operations Training.
    • Started extensive research into coffee technology with the Coffee Development Division.
    • Started Systems Development.
    • Implemented the Business Plan and Brand Development Plan for future expansion.
    • Total 11 stores opened during the establishment stage.
  • 2001 - 2004

    Next Level

    • Established the 1st Flagship Store in Riyadh.[2003]
    • Established the 1st Flagship Store in Al Khobar.[2002]
    • Set up the 1st New Version Micro Store.[2002]
    • Implemented Standardized Operation Procedures.
    • Set up a Long-Term Retail Operation System Development Plan.
    • Created the dr.CAFE COFFEE College Program.
    • Formulated Corporate Strategic Plan.
    • Started development of the Franchise System.
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    • Started the Automated Production Facilities.
    • Started the Automated Coffee Roasting Plant.
    • Formulated Corporate Complete System Manuals.
    • Developed Strategic Business Plan.
    • Developed Advanced ERP Integrated System.
    • Developed dr.CAFE COFFEE Information Center.
    • Developed Online Operation Auditing System.
    • Expanded network progressively in the commercial and neighbourhood area with a blend of different types of stores.
  • 2005 - 2007

    Next Level

    • Introduced the 1st Kio-Tech Store in Riyadh.[2005]
    • Expanded pastry lineup: signature & specialty pastries, cakes, and sandwiches.
    • Established a complete automatic and advanced Supply Chain System.
    • Expanded Corporate Headquarters with the international specialist team in Riyadh.
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    • Exploratory talks with potential franchisees in the Middle and Far East regions.
    • Launched the Perfect Shot E-newsletter – the only one of its kind in the region.
    • Executed the Strategic Global Expansion Plan by establishing overseas branches in Asia region.
    • Featured at Forbes International Magazine as the Coffee Empire and the most promising Coffee Brand in the Middle East.
  • 2008-2010

    Next Level

    • Opened the World's largest coffee shop at Makkah Road in Riyadh, KSA.
    • Launched for the first time in the Coffee Industry, an automated Store Management System (SMS).
    • Signed an agreement with the Creative Solutions, IT Specialist Enterprise to provide the International IT infrastructure for global expansion.
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    • Appointed a Franchise in Malaysia.
    • Appointed a Franchise in Singapore.
    • dr.CAFE COFFEE began its journey in the South east Asian Market with several DC Store Openings in Singapore & Malaysia.
  • 2011-2013

    Next Level

    • Appointed a Franchise in Malaysia and Singapore.
    • Launched the dr.CAFE COFFEE Business Model campaign to familiarize guests of dr.CAFE COFFEE Products, Knowledgeable & Friendly Services in the Ultimate Place Experience.
    • Launched for the first time in the Coffee Industry, Automated Execution Planner for the Store Management team.
    • Launched Co-Branding Programs with reputable corporations that add value and enhancement to the dr.CAFE COFFEE lifestyle.
    • Creative Solutions, our IT Specialist Enterprise provided an online Help Desk for dr.CAFE COFFEE Stores Efficient.
    • Official dr.CAFE COFFEE Twitter accounts has been launched as core campaigns to continuously listen to guest's feedback and appreciation for the brand.
    • The company's aggressive expansion program enabled dr.CAFE COFFEE to open more stores in Kingdom of Saudi Arabia, Singapore & Malaysia.
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    • Successfully created a system to build and operate a drive thru independent store in 7 days.
    • Successfully increase the numbers of Kiosk inside Mall from 3 weeks to 3 days fully operational.
    • Launched the latest Microsoft Dynamic ERP with successful 56 modules.
    • Launched dr.CAFE COFFEE® College with fullest Interaction Automated System.
    • Upgraded dr.CAFE® COFFEE Information System that includes 487 resources, like Manuals, Guides, Policy and procedures, etc, to enhance the system standard in the corporate environment.
    • Launched dr.CAFE® COFFEE “Ghost” concept which is a totally new ECO concept and in modern and unique from the market trend.
    • Launched the first dr.CAFE® COFFEE Online Store with the ability to sell coffee, tea, merchandise and dr.CAFE® COFFEE Lifestyle collections.
    • Exclusively countable Store Operations: 90% in Riyadh Hospitals, 85% All University and 65% for all Bank Headquarters.
  • 2014-2016

    Next Level

    • Implementation of dr.CAFE® new P.O.S. system
    • Opened the 1st Ghost-concept store in the world
    • Opened the 1st DC Patented Cup Drive-Thru
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    • Around 658 Professional Baristas were certified
    • Launched the latest mobile ordering & pickup application in the coffee industry allowing you to order your favourite beverage and/or food and ready to pick up or enjoy at store. This mobile ordering application is designed to bring dr.CAFE COFFEE menus closer to your finger tips
    • HACCP ISO 22,000 & QMS ISO 9001-2015 certified
  • 2017-2019

    Next Level

    • Opened 12 new stores across KSA
    • Implementation of Cup Drive Thru Theme store
    • Certified 118 Professional Baristas
    • Unique and high quality products were added on the menus line-up
    • Launched the dr.CAFE® Food Recycling Program, a social and charitable contribution for recycling leftover to feed birds
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    • dr.CAFE® celebrated the 20th founding anniversary in the year 2017
    • Successfully opened 6 stores of 3rd wave specialty coffee branded as "V12" specializing new techniques of manual brewing across the Kingdom.
    • Due to insistent customers' demand, 3rd wave Premium Specialty coffee store has been recently opened and operational 24x7 at King Faisal Specialist Hospital & Research Center.